We are excited to share another major milestone from this year’s Capstone Project! On December 13, 2024, our senior students presented their innovative solutions and research findings to company mentors and academic supervisors, marking the culmination of months of hard work and dedication.
The journey has been remarkable, as we witnessed our students grow and develop professionally through this semester-long, mini-consulting project. Their final presentations reflected exceptional professionalism, analytical rigor, and creativity, underscoring their ability to tackle complex business challenges.
Throughout the project, Students explored diverse topics ranging from micro-drama content strategy and user research to decarbonization solutions with detailed feasibility calculations and strategies for increasing product market share and brand awareness.
By working closely with company mentors and academic supervisors, students gained firsthand experience in addressing real-world business challenges. This course is designed to cultivate critical thinking, problem-solving skills, and professional acumen—essential qualities for future success in today’s dynamic global business environment.
A heartfelt thank you goes out to the incredible mentors who guided and supported our students throughout this transformative journey:
CMC Capital Partners: Ophelia Zhang, Wenyan Wang, Sherry Feng, Ken Cen
L'Oréal: Angie Ma
Louis Dreyfus Company (LDC): Yuran Dai, Jessica Wang, Jia Liang, Vera Yu, Changjun He
Procter & Gamble (P&G): Andy Fu
We are immensely proud of our students for their hard work, dedication, and ability to deliver impactful solutions. This experience has not only prepared them for their future careers but also highlighted their potential as the next generation of global business leaders.
